2006-Oct-25
How to create your Website marketing plan
Put it in writing! Not only do you have to plan, you have to write it down! Take a notebook or idea book and write the following: your vision, mission strategies, goals and the time frame you wish to accomplish these goals. Keep this notebook next to your computer to refer to. It will help you stay focused. What is your vision for your flower business? Your vision is what you want your web site to accomplish. Write your vision statement in your notebook. The vision statement for my flower shop is to “Make a reasonable profit via the Internet by providing a quality product, delivering exceptional service, at a price my customers will pay.”
What are your goals? What do you believe you can accomplish that may be a bit of a stretch but doable? If the goals are too easy, you are not getting the most out of your planning process. And you could be losing money. Can make a profit of 20% in 3 months? Can double your customer base in 6 months? If so, write it in your notebook.
What steps do you need to take to achieve your goals? How much do you have to sell to achieve your goals? You must first know your profit margin to determine this figure. Then you have to figure out how you are going to find the customers to make your goals come true.
What steps do you need to take to achieve your goals? How much do you have to sell to achieve your goals? You must first know your profit margin to determine this figure. Then you have to figure out how you are going to find the customers to make your goals come true.
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